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Darkstar1661
Posts: 17
Joined: Tue Jul 05, 2016 7:12 pm

1970-80s Imported Beer shirts ...anyone seen similar?

Post by Darkstar1661 »

These are all from roughly 1978-1983, years in which my mother worked for a beer importer in Southern California. They were given to her randomly by the company, as well as with many other branded items such as tins, trays, frisbees and such. Im not sure if they were actually for-sale items, promotional or solely made up for employees by the beer companies themselves.

The beers (or cerveza, in this case) in question are all brands from Mexico, but the tees themselves were all made in the US.

(the Tecate tank here sadly has no tag, but it is identical to the Carta Blanca one otherwise)

Oh, and I doubt they have really ever been worn/worn much at all, especially looking at the tags which are all generally in great shape. The distressed look may have been by design or in printing rather than age and use.
Attachments
P1140942.JPG
Carta Blanca tank-top
P1140949.JPG
Tecate in same style
P1140945.JPG
Carta Blanca tag front
P1140959.JPG
Carta Blanca tag back
P1140958.JPG
Carta Blanca size against Mens XL. Measurements are 13 x 13 on it

Darkstar1661
Posts: 17
Joined: Tue Jul 05, 2016 7:12 pm

Re: 1970-80s Imported Beer shirts ...anyone seen similar?

Post by Darkstar1661 »

Another style Tecate tank-top
Attachments
P1140950.JPG
Tecate tank-top
P1140956.JPG
Tacate tag front
P1140955.JPG
Tecate tag back
P1140979.JPG
Tecate on Mens XL. Measurements are 12 x 15.5 (back neck) 14 (front)

Darkstar1661
Posts: 17
Joined: Tue Jul 05, 2016 7:12 pm

Re: 1970-80s Imported Beer shirts ...anyone seen similar?

Post by Darkstar1661 »

Carta Blanca tees
Attachments
P1140968.JPG
Carta Blanca tee fronts
P1140969.JPG
Carta Blanca tee backs
P1140971.JPG
Carta Blanca white first tag (blank on back)
P1140972.JPG
Carta Blanca White second tag (blank on back)
P1140978.JPG
Size on Mens XL. Measurements 16 x 21.5 (back neck) 17.5 (Front)

Darkstar1661
Posts: 17
Joined: Tue Jul 05, 2016 7:12 pm

Re: 1970-80s Imported Beer shirts ...anyone seen similar?

Post by Darkstar1661 »

Continuing the Yellow Carta Blanca tags from above and Bohemia tee
Attachments
P1140974.JPG
Carta Blanca yellow tee (from above post) second tag (back blank) ...first tag is brown style, and is identical to white Carta Blanca shirt
P1140961.JPG
Bohemia tee front
P1140962.JPG
Bohemia shirt back
P1140975.JPG
Bohemia first tag
P1140976.JPG
Bohemia tee back of first and second tag (back blank on second)

Darkstar1661
Posts: 17
Joined: Tue Jul 05, 2016 7:12 pm

Re: 1970-80s Imported Beer shirts ...anyone seen similar?

Post by Darkstar1661 »

Oops, forgot the Tecate presents Tom Petty and the Heartbreakers 1983 Tour one
Attachments
P1140994.JPG
Tecate (Heart) T.P. & (Heartbreakers) shirt
P1140990.JPG
TP&HB Back & size comparison. Measures 15 x 22.5 (back) 17 (front)
P1140991.JPG
TP&HB tag front
P1140993.JPG
TP&HB tag back

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