TUI Til I Die.

Can the current high level of interest in basketball jersey merch be attributed to Trapped Under Ice? I think it can. I definitely don’t remember any real post-90s demand prior to the sale of these at United Blood 2008…

But the item of TUI merch that I find truly genius? The swag bag.

Gym bag, swag bag, whatever, it’s still the perfect item of merch to be selling at a fest. Every kid with more than one new t-shirt is looking for something to carry their scores around efficiently in, and this totally fits the bill.